American Orthodontics Launches New Luno™ Instruments

Company // News

January 19, 2015

Sheboygan, Wisconsin – American Orthodontics is pleased to announce the launch of its new Luno orthodontic instrument line. Each Luno instrument is crafted from the highest quality American-forged steel to prevent corrosion, is hand-tested far beyond industry standards for quality, and delivers dependable performance and superior precision.

The Luno design team developed each cutter, bender, and specialty plier with precision joints and high-density tool steel inserted blades to ensure a durable cutting surface. Luno instruments feature a signature, two-tone finish making them instantly recognizable, and an ergonomic design provides optimum comfort. Each instrument is laser marked with applicable wire sizes, ensuring the right instrument for the right job. All Luno instruments also come with a 10-year warranty.

“This is truly a premium instrument line,” says American Orthodontics Instrument Product Manager Julie Lindman. “The impeccable quality that Luno delivers will allow doctors and staff to confidently treat patients while knowing they’re using some of the finest instruments the industry has to offer.”

Learn more about Luno by visiting

ABOUT AMERICAN ORTHODONTICS: American Orthodontics is the largest privately held orthodontic manufacturer in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 100 countries. More than 90% of American Orthodontics' products are manufactured at its Sheboygan headquarters using highly automated production equipment and a skilled, dedicated workforce. With 11 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service and dependable delivery.

For more information, contact Michael Terrill, VP of Marketing at

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