American Orthodontics Earns 4 Platinum, 1 Gold International MarCom Awards
Sheboygan, Wisconsin - American Orthodontics has earned eight 2023 International MarCom Awards, including four prestigious Platinum Awards, and one Gold Award. Out of more than 6,000 entries worldwide, only 15% of those earned Platinum status, 20% earned Gold, while 10% received Honorable Mention. The four Platinum Awards represent the largest number of Platinum honors the creative marketing department of American Orthodontics has ever garnered.
AO’s PowerBar Kit won a Platinum Award in the Specialty Item category. The silver metal box with a white flip top lid contains PowerBar Class II Correction device samples, typodonts and size guides placed in a die cut foam bed.
Also earning Platinum honors were the Radiance Doctor brochure and Radiance Patient Brochure. The four-page Doctor brochure, which features technical information about American Orthodontics top selling cosmetic bracket, won in the in the Sales Promotion category. The trifold Patient brochure, which won in the Business to Consumer category, provides features and benefits of the monocrystalline bracket which has been judged to be the clearest bracket on the market by the American Journal of Orthodontics and Dentofacial Orthopedics.
The fourth Platinum Winner is the PowerBar brochure, a six-page gate fold piece introducing the new PowerBar product, which was recognized in the Sales Promotion category. American Orthodontics was also recognized as Honorable Mention for their PowerBar and Radiance Plus magazine ads as well as the Radiance Plus wall poster.
The Gold Award winner is the PowerBar Animation video, which earned honors in the Video/Film category. The three-minute video introduces a new Class II correction appliance.
Three other entries received Honorable Mention status. The PowerBar magazine ad, Radiance Plus magazine ad, and the Radiance Plus office wall poster were recognized in this fashion.
These awards are judged and bestowed by the Association of Marketing and Communication Professionals (AMCP) and honor the creativity, concept, writing, and design of print, visual, audio and web materials. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The AMCP is an international organization consisting of several thousand creative professionals, and oversees awards and recognition programs, provides judges, and sets standards for excellence. MarCom is one of the oldest and most prestigious creative competitions in the world. MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
“Our marketing team continually meets and exceeds the challenge of producing quality marketing communications which provide our customers with clear and relevant content in an appealing way,” says American Orthodontics Vice President of Marketing Michael Terrill. “Recognition by the AMCP reflects our dedication to providing Orthodontic practices around the world with industry-leading marketing materials.”
ABOUT AMERICAN ORTHODONTICS: American Orthodontics is the largest privately held orthodontic manufacturer in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 110 countries. More than 98% of American Orthodontics’ products are manufactured at its Sheboygan headquarters using highly automated production equipment and a skilled, dedicated workforce. With 14 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service and dependable delivery.
For more information, please contact Michael Terrill, VP of Marketing, at mterrill@americanortho.com