For the Second Year in a Row - American Orthodontics Earns Six International MarCom Awards
Sheboygan, Wisconsin - American Orthodontics is proud to announce their creative marketing department has earned six International MarCom Awards, including a prestigious Platinum Award and two Gold Awards. Out of more than 6,000 entries worldwide, only 15% of those earned Platinum status, 20% earned Gold, while 10% received Honorable Mention.
AO’s Empower 2 Advanced Smile Technology brochure won a Platinum Award in the Print Media category. The 40-page overview of the popular self ligating bracket family featured numerous testimonials from orthodontists around the world, description of the Dual Activation system which AO pioneered, as well as complete prescription information and part numbers.
AO garnered a Gold Award for its Pride In Manufacturing video in the Video/Corporate Image category and also earned a Gold Award for its Braces Made In The USA campaign in the Strategic Communications/Branding category. AO also achieved Honorable Mention status for three of its entries, the AO Destinations website, BracePaste Color Change Postcard, and Get The Facts Straight social media clips. All six entries of the company were recognized, matching a record number for American Orthodontics.
These awards are judged and bestowed by the Association of Marketing and Communication Professionals (AMCP) and honor the creativity, concept, writing, and design of print, visual, audio and web materials. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
The AMCP is an international organization consisting of several thousand creative professionals, and oversees awards and recognition programs, provides judges, and sets standards for excellence. MarCom is one of the oldest and most prestigious creative competitions in the world. MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
“Earning six awards for the second consecutive year represents a significant accomplishment for our marketing team” says American Orthodontics Vice President of Marketing Michael Terrill. “These award-winning pieces represent the quality we strive for as an organization and reflect our dedication to providing Orthodontic practices around the world with industry-leading marketing materials.”
ABOUT AMERICAN ORTHODONTICS: American Orthodontics is the largest privately held orthodontic manufacturer in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 110 countries. More than 98% of American Orthodontics’ products are manufactured at its Sheboygan headquarters using highly automated production equipment and a skilled, dedicated workforce. With 14 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service and dependable delivery.
For more information, please contact Michael Terrill, VP of Marketing, at mterrill@americanortho.com