American Orthodontics Iconix® Wire Offers Aesthetic Pairing to Cosmetic Brackets

Sheboygan, Wisconsin – American Orthodontics is pleased to announce the release of Iconix Wire, a rhodium coated wire that can be paired with any of American Orthodontics popular cosmetic brackets such as Empower Clear, Radiance or Iconix, the aesthetic champagne colored bracket that offers Diagonal Torque and Diagonal Angulation.

“With the increase in popularity of aesthetic brackets, Iconix Wire offers a perfect pairing for a fully aesthetic solution,” says Michael Terrill, VP of Marketing at American Orthodontics. “Our Iconix bracket delivers an understated yet striking look that will be enhanced with Iconix Wire but Iconix Wire has the versatility to look great with any of our cosmetic brackets.”

Iconix Wire is a rhodium coated nickel titanium wire, the same material as American Orthodontics NT3 wire, giving it all of the properties of the NT3 wire regarding transition temperatures and force values. Iconix wire delivers superelasticity, shape memory and springback for precise control and predictable results.

“Due to the proprietary coating process, we are excited to offer an aesthetic wire that will not chip,” says Lindsey Cadoo, AO Product Manager. “It is sold in packs of 10, individually wrapped wire, and is already available.”

For more information or to place an order, please contact your American Orthodontics sales representative or call AO customer service at 1-800-558-7687.

ABOUT AMERICAN ORTHODONTICS: American Orthodontics is the largest privately held orthodontic manufacturer in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 110 countries. More than 98% of American Orthodontics’ products are manufactured at its Sheboygan headquarters using highly automated production equipment and a skilled, dedicated workforce. With 14 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service and dependable delivery.

For more information, contact Lindsey Cadoo, Product Manager at