AO Early Regulatory Compliance Benefits Orthodontists

061020 Regulations

Sheboygan, Wisconsin — American Orthodontics, as a manufacturer of orthodontic products classified as medical devices, is fully compliant with the Unique Device Identification (UDI) System months in advance. Compliance provides customers with the assurance that all safety risks are carefully considered and mitigated to their lowest possible levels, both in design and manufacturing.

UDI requirements are intended to improve transparency of medical device product information for consumers, including resellers, distributors, clinicians, and patients. The US Food and Drug Administration (FDA) established UDI to adequately identify medical devices sold in the U.S. from manufacturing through distribution to patient use. It was signed into law on September 27, 2007, as part of the Food and Drug Administration Amendments Act of 2007. Full compliance with UDI is required by September 24, 2020.

“American Orthodontics focuses on being the best at taking care of our customers,” said CEO Randy Benz. “We spend considerable time and effort on all regulatory compliance as AO products have gone through the rigor of registering products with regulatory authorities in over 75 different countries. This ensures AO products are continually in full compliance with regulatory standards, even as global medical device requirements evolve.”

Medical devices are classified in three categories. Class I devices include items such as molar bands, while Class II devices include brackets and fixed and functional devices such as Powerscope. Class III medical devices include orthodontic items such as TAD’s or implants. Class III devices were required to be compliant as of September of 2016 and Class II requirements had to be met by September of 2018.

As a part of UDI, product packaging includes a comprehensive labeling system. All product labels must include a barcode and other important traceability information, such as an identification number, lot number, and in some cases an expiration date. Orthodontists who use UDI compliant devices benefit from full traceability of unopened product sequentially back to the raw material stage in case any questions arise. Additional warning symbols are present for increased safety and functionality. UDI labels include a scannable barcode, providing a simple method of inventory control, minimizing the potential for human error. With the UDI System, orthodontic offices can quickly and easily check if items in their facilities are included in a product quality notification.

UDI also mandates medical device manufacturers to make a submission to the FDA's Global Unique Device Identification Database (GUDID). This searchable public web database,, provides product information for public use.

ABOUT AMERICAN ORTHODONTICS: American Orthodontics is one of the largest privately held orthodontic manufacturers in the world, proudly based in Sheboygan, Wisconsin. Since 1968, American Orthodontics has been manufacturing quality orthodontic products and peripherals for customers in more than 110 countries. More than 98% of American Orthodontics’ products are manufactured at its Sheboygan headquarters using highly automated production equipment and a skilled, dedicated workforce. With 14 wholly owned subsidiaries, a direct sales force in North America, and a global team of exclusive distributors, American Orthodontics is a true orthodontic industry leader, committed to providing customers quality products, personalized service and dependable delivery.

For more information, contact Michael Terrill, VP of Marketing at